Built by women, for women.

We’re two 18-year-old best friends with a shared love for beauty, simplicity, and empowering other women. After years of struggling to find affordable styling tools that actually work, we decided to stop searching and start creating.

That’s how our brand was born.

We started small: brainstorming at the kitchen table, researching products between classes, and packing our first orders ourselves. We wanted to create something more than just another beauty tool something that’s beautiful, smart, and designed for real life.

Our goal?

To give every woman the power to feel confident no matter where she is, or how much time she has. Whether you’re rushing to class, hopping on a plane, or getting ready for a night out, our styling tools are made to keep up with you.

We believe beauty should be easy.

We believe tools should do more with less.

And we believe that when women support each other, amazing things happen.

Thank you for being here.

We’re just getting started and we’re so glad you’re part of it. 💕